The National Association of Hispanic Journalists recently received $50,000 from La Promesa de PepsiCo, a Hispanic initiative inspired by PepsiCo's Performance with Purpose program.
The contribution from the beverage brand will support scholarships and internships for Latino students pursuing careers in communications, journalism, and social media. PepsiCo will award 10 $2,500 scholarships to students studying either English- or Spanish-language media. In addition, the company will support five journalism internships at media outlets nationwide that specialize in covering topics important to the Hispanic community, such as health and education. To date, PepsiCo has contributed $100,000 to the association.
PepsiCo's Performance with Purpose program is a CSR business strategy that encompasses human, environmental, financial, and talent sustainability. La Promesa de PepsiCo currently has partnerships with a number of Hispanic organizations, including the Congressional Hispanic Caucus Institute, Hispanic Association on Corporate Responsibility, and the League of United Latin American Citizens.