Mirabel Hotel Group hires Arieff as AOR

SAN FRANCISCO: Arieff Communications has been tapped as AOR for the Mirabel Hotel Group, which operates a number of hotels and dining establishments in Northern California.

SAN FRANCISCO: Arieff Communications has been tapped as AOR for the Mirabel Hotel Group, which operates a number of hotels and dining establishments in Northern California.

Arieff Communications will be supporting the Mirabel's brand visibility in the consumer market via strategic counsel, social media consulting, and media relations, said Adrienne Arieff, principal of Arieff Communications. Mirabel joins other agency clients such as Bardessono Hotel, Method Home, and Equinox Fitness.

Lisa Dias, director of operations for Mirabel, said no formal RFP was issued. However, three agencies, including Arieff, were considered for the work. She declined to name the other agencies involved, and would not disclose the PR budget. There was no incumbent.

Dias said the company was seeking outside PR support for "new projects," as well as "a need for getting out the exciting developments within our company." She would not comment further on upcoming projects.

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