Wilk to lead strategy for PR Newswire's ARC platform

NEW YORK: PR Newswire has appointed Kevin Wilk as divisional VP, where he will lead strategy on the company's recently launched ARC engagement platform.

NEW YORK: PR Newswire has appointed Kevin Wilk as divisional VP to lead strategy on the company's recently launched ARC engagement platform.

Wilk will be responsible for developing consultative business relationships with clients and prospects to reveal needs and identify solutions for Access, Reach, Connect (ARC). The offering, which launched in January, is a free-standing interactive media player and landing page that serves as a multimedia and social media platform. It enables PR and marketing professionals to engage and interact with their customers via any online location.

In addition, Wilk will collaborate with the marketing and product development teams to provide feedback for ARC and other engagement services. He will report to Todd Grossman, VP of MultiVu at PR Newswire.

Most recently, Wilk worked at Searchignite, where he oversaw the company's West Coast business development and sales department. He has served in similar roles at Yahoo!, Eyeblaster, and Microsoft's online division.

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