LAKE TAHOE, CA: Asylum Public Relations has been hired by Bearpaw Footwear to handle PR with a focus on expanding the brand's presence in the US market.
Asylum is on board to extend Bearpaw's brand recognition beyond the outdoor market, and to broaden its presence as a top lifestyle footwear company via media outreach.
The agency will intially work with Bearpaw on its new footwear lines launching this fall and winter, said Jason Ovitt, CEO of Asylum. An expansion of the brand's children's product line is also in the works.
"Our goals range from boosting the attention Bearpaw receives through their celebrity partnerships to raising consumer awareness and creating trends off the innovative new fashions the company introduces each season," he added.
Bearpaw recently partnered with Karina Smirnoff from "Dancing with the Stars," who will be designing a boot for the company. Bearpaw was not immediately available for comment.