IRVINE, CA: Kia Motors America has appointed Scott McKee to director of PR, where he will oversee product and corporate communications for the company.
McKee will be responsible for communications involving new product launches, as well as media relations, product publicity, and internal communications. In addition, he will oversee Kia Motors America's second-year racing program. McKee will report to Michael Sprague, VP of marketing and communications for the company.
McKee has previously worked in a number of PR and marketing roles within the automotive industry, supporting brands such as Mercedes-Benz, Aston Martin, Jaguar, and Land Rover. He has also served as VP of marketing for iRacing.com, an online motorsports simulation service.