Weber names three for creative and strategic planning

NEW YORK: Weber Shandwick has appointed Josh Rose as chief creative officer of multi-platform campaigns, Josh Gilbert to EVP for strategy, and Alan Kercinik to EVP and director of engagement for North America.

NEW YORK: Weber Shandwick has appointed Josh Rose as chief creative officer of multi-platform campaigns. Meanwhile, Josh Gilbert was promoted to EVP for strategy, and Alan Kercinik to EVP and director of engagement for North America.

As chief creative officer of multi-platform campaigns, Rose will report to Gail Heimann and will be based in Weber's Los Angeles office, where he will focus on extending the firm's digital creative capabilities into new areas, as well as provide strategic counsel for clients and staff. Rose previously served as head of digital creative at Deutsch Los Angeles.

Gilbert, the new EVP of strategy, will work with clients to develop positioning strategies and brand ideas that extend their presence in the marketplace. His work will include implementing cross-platform engagement campaigns that generate consumer advocacy and influencer support. Gilbert is based in New York.

Kercinik will lead strategic and creative development for multiple client brands as EVP and director of engagement at Weber. His nearly 20 years of experience includes developing integrated strategic and creative campaigns, and launching products. Kercinik is based in Chicago.

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