Center for Connected Medicine taps Dodge for campaign

ATLANTA: Dodge Communications was hired by the Center for Connected Medicine to develop and implement an integrated communications campaign focused on reconnecting healthcare through technology.

ATLANTA: Dodge Communications was hired by the Center for Connected Medicine to develop and implement an integrated communications campaign focused on reconnecting healthcare through technology.

Dodge is on board to execute a comprehensive PR campaign for the center, which is an advocate for patient-centric and quality-focused care delivery via health information technology. Account work will include branding, updated messaging, and marketing collateral.

The center, which is based in Pittsburgh, PA, was founded by Alcatel-Lucent, IBM, UPMC, and Verizon. It is also supported by partners such as Blackberry, BL Healthcare, dbMotion, Google, ikaSystems, Johnson Controls, Polycom, Turner, and Vital Images.

"The center not only acts an advocate for a more collaborative, connected approach to medicine, but it serves as a demonstration lab to showcase practical applications of technology that promote this transformation," said Elizabeth Glaser, VP of Dodge Communications. "Plus, the partners that comprise the center's leadership are 'living' the vision of connectivity by working with each other, instead of as disparate organizations, to develop and implement these solutions."

This is the first time Dodge is working with the center. However, the firm has provided PR support for dbMotion, one of the center's partners, for the last six years, Glaser added.

The Center for Connected Medicine was not immediately available for comment.

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