NEW YORK: Insurance brokerage and risk advisory firm Marsh Inc. has picked Finn Partners for an annual contract to provide media outreach.
Finn Partners, a recently created business unit within Ruder Finn, will focus on enhancing executive thought leadership for the financial services firm and on increasing executive visibility. The agency will also leverage its media outreach experience to build stronger connections between senior Marsh leaders and influential journalists.
The project will be based in New York and led by Alicia Young, managing partner at Finn Partner. Young confirmed that the contract will last one year and that initial work began two months ago.
Marsh Inc. services clients in more than 100 countries. It is a member of Marsh & McLennan Companies, a global services firm with 51,000 employees and an annual revenue of over $10 billion.
Finn Partners also recently became the AOR for CTIA, a trade group representing 700 companies in the wirelesss communications industry.