NEW YORK: The Matchbook Company has appointed Linda Kearns as VP of branding and communications to head up its new costume designer division.
Currently the marketing director for Matchbook, in her new position Kearns will be focused on representing and promoting costume designers as celebrity spokespeople, as well as building brands around them.
Current costume designer clients include Janie Bryant of Mad Men, Randall Christensen of Dancing with the Stars, Soyon An of So You Think You Can Dance, and Sophia Banks Coloma of the film SYRUP.
Kearns has previously worked as the communications director for INVISTA Apparel and developed creative marketing programs for LYCRA. Matchbook was founded in 2009 by Kristi McCormick, a former partner at Starworks.