CHICAGO: Grey Goose, the premium vodka brand of Bacardi USA, recently hired R/GA as its global digital AOR.
The agency will manage work from its Chicago office as it helps to develop and execute digital strategy for Grey Goose. The work will include mobile and social initiatives as well as platform development.
The full-service agency will tap into its experience in digital innovation to help strengthen connections between the brand and consumers.
R/GA is the brand's first digital AOR. Harrison & Shriftman serves as the brand's AOR for public relations. Earlier this year, PRWeek reported on a Grey Goose media, digital, and PR campaign handled by Harrison & Shriftman.