Two join Ford/WPP blended comms team

DEARBORN, MI: Chris Preuss and Sue Carney have been hired as EVP and communications director, respectively, by WPP to work alongside Ford's North American communications team.

DEARBORN, MI: Chris Preuss and Sue Carney have been hired as EVP and communications director, respectively, by WPP to work alongside Ford's North American communications team.

Both Preuss and Carney will be based at Ford's offices in Dearborn, where they will work closely with the automotive company's in-house team, a Ford and WPP partnership that has existed for the last four years, said Ray Day, VP of communications for Ford Motor Company.

"We have the same standardized, blended team now in place in North America, South America, Europe, and Asia," he said. "We also have standardized our global 'content factory' for creation of our messages around the Ford story and centralized our collateral material development."

Preuss will work with Ford directly via Hill & Knowlton, and Carney via Burson-Marsteller— both WPP-owned agencies. In total, the blended Ford/WPP communications team has nearly 400 staffers worldwide, Day added.

"Our relationship is with WPP," he said. "This unique partnership allows us to take advantage of WPP talent from any of its PR agencies anywhere around the world. It is a very powerful partnership, and all of us are absolutely aligned around our common vision of improving Ford's reputation, building purchase consideration, and improving our communications capability and expertise."

Preuss joins from TRU STrategies, where he served as president. He spent the bulk of his career at General Motors, working as VP of global communications, as well as president of GM's OnStar telematics subsidiary between 2009 and 2010.

Carney most recently served as business editor for the Detroit News, managing coverage of business and economics with a particular focus on the auto industry. She has also worked as a reporter at Automotive News and other newspapers. On the corporate side, Carney has worked in communications for AM General and Mueller Brass.

Preuss and Carney were not immediately available for comment.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.