New platform creates single story from vast Web content

Storify provides a platform through which users can curate and organize content from Twitter, Facebook, YouTube, Flickr, and other social media platforms.

What: Storify provides a platform through which users can curate and organize content from Twitter, Facebook, YouTube, Flickr, and other social media platforms, while also adding their own text, in order to create stories on a given topic.

The start-up launched in April and aims to help filter, organize, and highlight relevant information from the content-rich Internet.

How: People can use Storify to search various social networks for information on a topic and then drag individual elements to create their story stream. Users can also embed Storify stories within other sites and can keep track of how many times an embedded story has been viewed. Story curators are also attributed if information from their story is retweeted or if people interact with it.

Why: The ability to curate information from various platforms allows a user to share information from numerous social media channels without having to travel around to different sites, says Burt Herman, Storify CEO and cofounder. He adds that it also provides a way to spread information virally.

As a former AP reporter who witnessed how storytelling and journalism have changed as a result of the Internet, Herman wanted to create a service that meshed with that evolution.

Who: PR, marketing, and communications pros can use Storify to display what people are saying about a brand or to pull together information and put out a message "like a social media release that's a story of what people are saying," Herman notes. He adds that Storify can be particularly effective because it allows people to display and curate actual consumer anecdotes and conversations they are having about a brand.

Since its launch, Storify has been used for branding and communications purposes by companies including Levi's, IBM, and Samsung, as well as by myriad journalists and individuals looking to tell stories.

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