Habits: Sara Rosales, VP of PR and comms, Mattel

Once in the office, each day takes on a life of its own.

Morning ritual
Wake up at 6am, make coffee, turn on my iPad to look at my day's calendar, read the news, look at emails (my team loves getting emails before 6:30am), check Facebook, walk the dog, and get ready for work. Once in the office, however, each day takes on a life of its own.

Required reading  
I've aggregated all my news on a fantastic iPad app, so I have business, pop culture, lifestyle, and industry news all in one place. But I still love getting ink on my fingers – you can call me old school – so on weekends I read the Los Angeles Times.

First PR job
The consumer marketing group at Berkhemer & Kline in Los Angeles, which became GolinHarris while I was there.  That job made me realize I'd chosen the perfect career.

Proudest career achievement
I've had incredible support over the past 15 years at Mattel, as well as some unique opportunities. I was fortunate enough to have created my position nearly 12 years ago so that communications could be better aligned with marketing.

Most regrettable career moment
Not reviewing my product before a TV appearance. It was a live cooking segment on a local morning show and the avocados brought in for the segment were so green I couldn't cut through them. The segment was awful, but it taught me to always be more than prepared for any presentation or situation.

Most distinct aspect of your personal office
The amount of toys that fill every nook of space.  The toys in my office range from personal favorites to those that have presented a PR challenge and even crisis over the years. In truth, those are the ones that have created the most depth in my career.

Best career advice you've ever given
Be flexible and solutions-oriented.

Person to call in a crisis
Over the years, I've created a tight circle of friends in the industry. If I need to get grounded, though, I call my husband.

Mentor and why
I have been lucky enough to have several throughout my now lengthy career, but the person who has taught me the most in life and business is my mom. I worked with her while I was in college and was impressed with her incredible work ethic. She taught me to never rest on my laurels.

Ideal job, if not in PR
A shoe designer. If I had the closet space, I'd own two pairs for every day of the year.

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