Lionsgate restructures PR to align with online team

SANTA MONICA, CA: Looking to streamline communications efforts and further align the company's publicity and online efforts, Lionsgate restructured its film publicity division into two teams.

SANTA MONICA, CA: Looking to streamline communications and further align the company's publicity and online efforts, Lionsgate restructured its film publicity division into two teams.

Jennifer Peterson and Jamie Blois, both recently named VPs of national publicity, will lead the two project teams and manage PR initiatives for Lionsgate's films.

The announcement was made by Julie Fontaine, who joined Lionsgate three months ago as EVP of theatrical publicity and is responsible for overseeing all the film division's PR and promotional initiatives.

Fontaine said Lionsgate's new model is fairly universal for film teams, but one of the main reasons the company made the switch is to have more integration between the publicity team and the online/digital team. Thus, the two units will now each have a publicist reporting to the digital team. Fontaine said this move will allow the publicists to be more aware of information in the online space.

“On the whole we're much more integrated with our online team,” Fontaine said. “We are trying to make everyone accountable for the bigger picture. It helps us do our jobs more efficiently.”

Todd Nickels, SVP of national publicity, will remain in his current position and work with both teams as he leads the company's New York-based film publicity initiatives.

Matthew Clasby will oversee publicity driven promotions as VP of theatrical promotions. He will also lead events, tradeshows, and conventions. Also on the promotions side, Aubrey McClure will remain SVP of promotions, licensing, and merchandising.

Corporate PR for Lionsgate's film division will be overseen by Fontaine and managed by Kate Hubin Piliero, who is VP of corporate communications but previously served as VP of national publicity.

Michael Farmer, director of national publicity, reports to Fontaine but now works directly with the digital/online team.

Yon Elvira will remain in his post as VP of assets and unit publicity.

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