OAK BROOK, IL: With the McDonald's London 2012 Olympic Games a year away, the fast food giant has decided to host a live global media webcast on July 20 to explain its sponsorship campaign.
“We would like to share our plans around our Olympic sponsorship,” said Melissa Daly, supervisor of global communications for McDonald's. “We're excited abut the coming year with everything building to London 2012, and we wanted to share some of that excitement and let people know what they can expect from McDonald's.”
The webcast, which will begin at 10am EST, will be led by several McDonald's executives, such as Kevin Newell, global chief brand officer, and Jill McDonald, CEO and president of McDonald's UK. It was announced today that Allison Bartlett, formerly a lobbyist at Ketchum Pleon, is now in charge of all UK public affairs for McDonald's.
Topics of discussion for the webcast will include sponsorship plans, designs for the McDonald's Olympic venue restaurants, and much more. A few special guests and celebrity speakers will also be making an appearance on the webcast.
GolinHarris, which has worked with McDonald's since 1957, will be helping the company with the worldwide event and the 2012 Olympic Games campaign. Daly said GolinHarris and McDonald's have a great partnership and work hand-in-hand to implement all their sponsorship and activation plans for any project.
Journalists and reporters can access the upcoming webcast through a link that will be emailed by McDonald's. For anyone who misses the live viewing, an additional link to the video will be available to watch later in the day.