NEW YORK: Krupp Kommunications has been hired as AOR for Gina's Ink and will begin working on the global media company's Change My World Now initiative.
To start, Krupp will support Gina's Ink's latest worldwide initiative, targeted to tweens and teens, through national and regional media relations. The campaign is also tied to a soon-to-be launched book, called "Cassandra's Angel" by Gina Otto, founder of Gina's Ink. The book, published by Sterling Publishing, will hit shelves in October.
Krupp will host a 20-city, 20-week national bus tour, as well as a one-hour school program.
The agency has also previously worked with the Children's Educational Network, a software company that provides child-safe browser technology.