Resound tapped as AOR by Superior Lithographics

PRINCETON, NJ: Superior Lithographics has selected Resound Marketing as AOR to raise the company's profile and generate buzz about its newest release.

PRINCETON, NJ: Superior Lithographics has selected Resound Marketing as AOR to raise the company's profile and generate buzz about its newest release.

The large-format packaging firm's latest offering, known as FirstTouch Interactive Packaging, allows businesses to place a Quick Response (QR) code on each box, which consumers can scan via their smartphones and be directed to a product's mobile site for related information and promotions. QR also allows Superior to track and calculate results of promotions and sales.

Resound will work to support the new product launch and enhance awareness about Superior's role within the packaging industry.

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