UN to launch 7 Billion Actions global campaign

NEW YORK: On July 11 (World Population Day), the United Nations Population Fund (UNFPA) will be kicking off 7 Billion Actions, a global campaign to raise awareness about the world's climbing population.

NEW YORK: On July 11 (World Population Day), the United Nations Population Fund (UNFPA) will be kicking off 7 Billion Actions, a global campaign to raise awareness about the world's climbing population.

The initiative was created by UNFPA to spread the message that world population is anticipated to reach 7 billion on October 31, 2011. With this milestone on the way, UNFPA wants everyone around the globe to unite and join the campaign in order to help make the world a better place.

“This is something that UNFPA is convening to try to get the general public, organizations, and companies thinking about what it means to live in a world with 7 billion people and what would it take to reach our full potential within that world,” said Neil Ford, chief of media and communications for UNFPA.

UNFPA is working with PR agency Edelman, which has helped write the narrative for the campaign.

As part of the campaign, UNFPA has identified seven important global issues relating to population growth, and every organization or individual who generates creative solutions for the seven areas will be spotlighted for their efforts. A few of the key issues include cleaning the planet, reducing poverty and inequality, and planning for the expansion of urbanization.

“We're hoping that people will commit to action—that they will go online and learn about this kind of thing, register as a campaign supporter, and do something within their own community to address one of those key issues,” Ford added.

UNFPA, which has offices in 150 countries, is launching the campaign around the world with speeches, photo contests, and a video with National Geographic, one of the organization's main partners for the movement. National Geographic is also incorporating a four-page insert about 7 Billion Actions in its September magazine issue.

On September 13, UNFPA will be hosting an event with National Geographic in Washington, D.C. The details of the event are still in the planning stages, but UNFPA anticipates the involvement of senior speakers from the US government.

Other businesses that have been vital in supporting the movement include IBM, Foursquare, Blogtalkradio, SAP, Mars, and Facebook.

By the end of October, UNFPA hopes that even more organizations will have gotten involved, as well as individuals, who can follow the campaign on Facebook and Twitter. The plans for October 31 are not yet being revealed, but on October 24, which is UN Day, a week-long countdown will begin for the big event.

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