NEW YORK: Following a competitive review, Discovery Bay Games hired MWW Group as AOR to help the game manufacturer establish itself as a market leader in the tablet apps, games, and accessories market.
The agency will also assist with the launch of Discovery's integrated line of game "appcessories" for the iPad.
Account work began in May and is being managed by MWW's consumer technology practice. The agency will develop and execute an integrated communications program that involves a mix of traditional and online media relations, social media, executive leadership and positioning, product launch strategy, tradeshow marketing, and events.
“We were very impressed with the agency and the team's expertise,” said Craig Olsen, CEO of Discovery Bay Games. “They have a lot of solid experience in the consumer technology space and we were confident that they would be a thoughtful and strategic partner.”
In support of a number of upcoming product launches, MWW will place an emphasis on reaching out to influential mom and parenting bloggers. The agency will also contact consumer tech influencers to position Discovery Bay Games' lifestyle products.
“This gaming category is getting extremely competitive and it's very, very important to position Discovery Bay Games as a leader in the technology,” says Alissa Blate, executive vice president and global consumer marketing practice leader at MWW Group.
Discovery Bay Games declined to disclose the budget or terms of the account.