Ketchum names Rubinstein as agency's first CCO

NEW YORK: Ketchum has promoted Mindy Rubinstein, partner and director of corporate communications, to the newly created role of CCO.

NEW YORK: Ketchum has promoted Mindy Rubinstein, partner and director of corporate communications, to the newly created role of CCO.

As CCO, Rubinstein will be responsible for the agency's global branding, marketing, advertising, and communications, including its media relations, and internal communications. Since joining Ketchum in 2001, she has played a key role in the firm's branding and reputation management program.

Before Ketchum, she worked at Pfizer/Warner-Lambert in a variety of roles, including manager of corporate communications.

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