NEW YORK: MWW Group has appointed Doug O'Reilly as VP and director of insights and research.
O'Reilly will oversee a team responsible for building new methodologies and tools to support the agency's practice areas, as well as adding insight value to its clients.
O'Reilly's experience includes 20 years of market research in areas such as consumer markets, government affairs, healthcare, and corporate and financial communications.
He was most recently an owner and consultant at Maypopp, where he worked with companies including Katalyst Films, Cosmopolitan Las Vegas, and Saatchi & Saatchi. O'Reilly has also worked at SHVO, Cendant Corporation, and Wyndham Worldwide.