LAS VEGAS: W Technologies has created new subsidiary company SoMo Technologies to specialize in social media and mobile marketing.
The new firm will focus on developments in marketing and communication techniques using social media sites and smartphones. SoMo uses personalized marketing programs that allow two-way communication between vendors and clients.
W Technologies has centered its operations on the development of high-tech social media and mobile marketing solutions. SoMo is currently in discussions with casinos, restaurants, and other hospitality-related businesses.