NEW YORK: Nancy J. Friedman Public Relations was recently hired as AOR for The Out NYC, New York's first gay hotel.
The agency will work to establish the hotel as a travel and entertainment destination. The Out NYC features 105-rooms, and one of Nancy J. Friedman's initial goals will be promoting the launch of the XL Nightclub, a lounge and cabaret set to open in fall 2011.
Nancy J. Friedman began work for the hotel on July 1, 2011.
The deal comes shortly after New York's state legislature passed a decision allowing same-sex marriage. The new legislation went into effect on Sunday, with 659 same-sex marriages reported in New York City alone.