PARSIPPANY, NJ: Coyne PR was selected by the Sanford Health Foundation, the philanthropic arm of Sanford Health, to lead its new national breast cancer initiative.
Coyne's health practice will be supporting the initiative as AOR through its specialties, including health and wellness, medical and science, and cause and advocacy, said Kevin Lamb, VP of Coyne's health practice. The account will also be guided by the agency's digital practice Studio C.
"It's a really exciting program," Lamb said. "[Sanford Health hasn't] made public what the core of it is just yet. This is a program that's really going to blend Coyne's creative DNA with the health practice's medical and science expertise. The initiative is really rooted in so many areas of breast cancer research. It's always exciting to be on the front end of new thinking and new discovery."
Sanford Health joins other healthcare clients at Coyne, including Medco Health Solutions, Breastcancer.org, Atlantic Health Systems, and Quest Diagnostics. In the past, the agency has worked on breast cancer projects, such as Campbell's soup pink label campaign, and Hard Rock's Pinktober program.
Lamb referred comment related to the RFP process and budget to Sanford Health, which was not immediately available for comment.
Sanford Health is a rural, not-for-profit healthcare system that has a presence in 111 communities in eight states. It is headquartered in Fargo, ND, and Sioux Falls, SD. The company is also in the processing of building clinics in Belize and Ireland.