SHANGHAI, CHINA: Ruder Finn has added four luxury and lifestyle clients to its China branch, and will work to increase their presence in Chinese markets.
The new accounts are: TOD's Italian leather products, Girard-Perregaux watches, international watch-making company Belles Montres, and Swiss jewelry brand De Grisogono.
Working through its Shanghai office, the agency will be increasing the companies' brand awareness across China by showcasing new and unique products at events and incorporating more consumer outreach through social media platforms.
Other Ruder Finn Asia clients include Cartier, Givenchy, Hermes, Bang & Olufsen, and Hennessy.
In February, Ruder Finn acquired Chinese event, management, brand, and marketing consultancy Thunder Communications.