NEW YORK: MWW Group has hired Ephraim Cohen as EVP and the first head of the firm's global technology and digital content practice.
Cohen will serve as the global practice leader, overseeing the agency's technology and digital content efforts. His work will focus on bridging traditional outreach efforts with digital and community-building services to connect brands directly with their audience.
Cohen had consulted for MWW for roughly five years prior to being hired. His new position is an expanded role and he will report to CEO Michael Kempner.
“We said, let's design a practice that recognizes that technology and content are truly integrated. One can't work without the other anymore,” Cohen said. “Hardware, software, and content are all designed to work together now.”
One of his main tasks will be to drive growth in the technology practice and expand its presence in key industry areas, such as telecommunications, infrastructure, mobile technology and apps, marketing technology, and enterprise technology.
He will oversee several dozen employees across a range of the agency's teams, including members of the lifestyle practice.
“This practice can't exist in a vaccum. We'll be working closely with lifestyle teams that understand how technology teams and tech companies work,” Cohen added.
Cohen joins from Fortex Group, a communications and community-building firm he founded in 2003. He previously served as EVP and general manager of technology at Edelman. Prior to that, he worked as an assistant editor at BusinessWeek, and manager of the International Anti-Counterfeiting Coalition and Digital Future Coalition.