ATLANTA: Morega Systems, a provider of media mobility solutions for multi-channel operators and consumer electronic OEMs, has hired Calysto Communications to head up its PR and social media activities.
Calysto will be responsible for drafting messaging and press releases, supporting Morega's analyst and media relations programs, and providing strategic guidance on social media. An RFP was not issued for the business.
"We were impressed by Calysto's expertise in the 'connected home/TV everywhere' sector of the communications industry, and its impressive track record of successfully building visibility for startup companies in this space," said Philip Poulidis, president and CEO of Morega Systems. "In addition, with Calysto, we get a team that consists entirely of VP-level PR executives. You just don't get that with other PR agencies."
The agency has begun to work on the overall strategy of Morega's PR program, said Kristine Bennett, director of client services at Calysto. Two account directors and one writer will be working on the account.
"Once our messages are in place, we will focus on proactive media relations outreach, as well as other media campaigns in order to help increase awareness during the first couple of months' activities," she added.
Calysto works with a variety of other technology clients, including Aepona, Raco Wireless, 3e Technologies, and Globecomm.
The overall budget for the account was not disclosed.