The impressive increase in Dunkin' Donuts' share price during today's IPO may be partly due to the temporary Nasdaq logo redesign.
In its first day on the Nasdaq, Dunkin' Brands (the parent company for Dunkin' Donuts) saw its share value shoot up over 50% at times, and the company closed the day with a 46% increase in stock value.
RF|Binder, which has been working with Dunkin' since 2005, helped the company partner with Nasdaq for its IPO today by creatively altering the Nasdaq logo to include the well-known orange and pink D's of Dunkin' Donuts.
The new Nasdaq sign has been prominently displayed in Times Square since the morning of the IPO.
The night before the IPO, Dunkin' Brands trading value stood at $19 per share. At end-of-day on July 27, it closed at $27.85. Regardless of whether or not the logo was a factor in boosting share price, the company still wrapped up the day on a high note.