NEW YORK: Unilever has confirmed that Zeno Group won the Lipton account, which was previously handled by Ogilvy PR Worldwide.
Zeno was chosen for the account following an RFP, said Casey DePalma, Unilever's marketing communications manager for foods.
DePalma and Mark O'Connor, EVP of media for Zeno Group and former SVP of media relations at Ogilvy PR, declined to comment further on the Lipton review process, but both confirmed that the account has moved from WPP's Ogilvy to Zeno Group.
Lipton is the first Unilever brand that Zeno Group will be handling.
Earlier this month, Ogilvy lost the Bertolli brand and Slim Fast to GolinHarris. The agency has also had several executive hires and departures in its consumer division over the last two years, including MD Barby Siegel, now CEO of Zeno Group, who left the company in October 2009. Samantha Allen took her place as MD in July 2010.
Zeno Group has recently picked up a number of new clients. At the beginning of June, the Lung Cancer Research Foundation selected Zeno Group as its AOR.
Later that month, the firm also won four digital lifestyle accounts: Webtrends, Expedia Media Solutions, VIV Mag, and Zinio. The agency will be developing communications programs for its four new digital lifestyle clients.
Other Zeno Group clients include Pizza Hut, Redbox, Office Depot, and Sears.