When was the last time you did nothing? Turned off your cell phone, muted your email alerts and closed your laptop to do absolutely nothing. As a PR professional it's easy to get caught up in the fast paced industry. Working long hours just to stay one step ahead for your clients. It can even feel like work withdrawals if your Blackberry isn't near you to check for that flashing red light or for team iPhone , the subtle buzz you feel in your pocket. But even with our long to-do list, we have to draw the line somewhere.
Recently returning from my two-week getaway in France, I realized how important it is to clear your mind. For one, it prevents self-destruction. Secondly, it allows time to step back and really look at what you're doing. Getting stuck in the same day in and day out routine can stop you from thinking creatively.
Find some time to get away from the office, whether it's for a few weeks or even for a couple of minutes. You have to take some time for yourself.
The problem occurs knowing there is still work to be done. The truth is there's always going to be something to do and staying until you finish can have you working 10-hour shifts, every night. That can be psychologically destructive. Realistically, if you're a leading a good team, than there should be at least one person you'd trust to take the reins while gone.
A break is just that, a break from your normal daily activities. When you do it make sure it's quality. I remember attempting to call it an early night, until I woke up the next morning feeling just a restless as before. I wouldn't allow my mind to take a break. Quality time off allows you to recharge your batteries.
Working around the clock can prove to be less productive. Doing nothing sometimes can present results. Not all the time of course, but sometimes.
Kim Hunter is president and CEO of Lagrant Communications.