HarperCollins issues RFI for agency

NEW YORK: Publishing company HarperCollins, a News Corp. subsidiary, issued an RFI on Monday to find an agency to support its communications efforts.

NEW YORK: Publishing company HarperCollins, a News Corp. subsidiary, issued an RFI on Monday to find an agency to support its communications efforts.

According to a document obtained by PRWeek, HarperCollins is seeking an agency to strategize its external and internal communications and messaging. The budget for the account will be $120,000 for a year-long partnership.

The document also states that HarperCollins is looking for a firm that can help the company adjust to increases in digital business in the publishing industry.

“We downsized our department this year, so we're looking for some additional resources,” said Erin Crum, VP of corporate communications for HarperCollins.

Crum added that HarperCollins had no AOR prior to the RFI, but she declined to comment further on the process.

The RFI was issued on July 25 and the deadline for agency submissions is August 1. Three agencies will be asked to submit their communications plan to the publishing company, and the finalists will have until the week of August 22 to present their proposals.

The document also includes a clause preventing conflicts of interest for agencies representing HarperCollins' principal competitors, including Random House, Simon & Schuster, Penguin, Hachette, Amazon.com, Apple, and Google.

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