AUBURN HILLS, MI: Fiat has developed a group executive council as part of the company's merger with Chrysler, and while management will be reorganized, communications will be left unchanged.
The 22-member council, which will become effective on September 1, has four leader groups that include: regional operations, brands, industrial processes, and support/corporate functions. As part of regional operations, seven of the company's COO's have been assigned to different geographical areas, focusing on material resources, business issues, and manufacturing activities.
Fiat and Chrysler's communications department will not be involved in the functions of the GEC. Gualberto Ranieri, SVP of communications at Chrysler for the last two years, said he is remaining in his role, as are the other executives in the department.
The council was created to improve operations between Chrysler and Fiat and help the companies make business decisions on a more diverse global scale. Aside from Fiat's board of directors, the council will be the highest governing body in the company, handling investment strategies, business operations, resource management, and more.
In 2009, Fiat acquired 35% ownership of Chrysler after a merger deal, and the Italian automaker recently raised its stake to 53.5%, making it Chrysler's majority shareholder. Last week, Fiat bought out the US and Canadian governments' stake in the company, which resulted from a bailout two years ago.
At the end of May, Fiat North America issued an RFI to find an agency to increase its brand awareness in the US through various media platforms. The company hired Roth Associates to conduct the review.