HOUSTON: Waggener Edstrom will not re-pitch the BMC Software account when its five-year global AOR contract comes to an end in October.
It is understood that the direction of the account is changing, and Waggener Edstrom has decided not to re-pitch for the business, which is currently worth in excess of $1 million per year.
BMC confirmed it is in the middle of an RFI process and will narrow down a list of agencies to respond to a subsequent RFP.
The process is being led by BMC's AVP of global communications, Kasey Holman, who joined BMC in March this year. She succeeded Mark Stouse, who left the software company last October to join Honeywell Aerospace as VP of marketing communications.
Holman was formerly senior director of corporate marketing and communications at Silicon Image and director of global communications at Sun Microsystems. She reports to BMC's VP of solutions marketing, David Greene.
Scott McLaughlin, VP of corporate communications at Waggener Edstrom, told PRWeek: “We have enjoyed a strong relationship with BMC for five years and done some extremely effective work linking their PR programs directly to sales.”
BMC develops software for IT organizations, working through distributed, mainframe, virtual, and cloud environments. Some of its key industry partners include Cisco, Capgemini, Deloitte, IBM, Intel, Microsoft, Oracle, Dell, and Sun Microsystems.
The company's revenue for the first quarter of fiscal year 2012 totaled $502 million, up 9 percent year-over-year. Q1 earnings reached $96 million, up from $93 million in the prior-year period. The company's overall revenue for the year ended June 2011 reached $2.1 billion.