Habits: Steve Cody, Managing partner and cofounder, Peppercom

Don't be afraid to fail, learn from every mistake, and never stop thirsting for knowledge.

Morning ritual
I check overnight email for any client crises, run five miles, and compose repmanblog.com, my daily blog. I also often have to tweet about another New Jersey Transit train delay. I've suggested it change its tagline to “Expect less.”

Required reading
RSS feeds from the BBC, CNN, and The Onion. I also read physical copies of The New York Times and The Wall Street Journal and go through the websites for PRWeek, The Daily Dog, Adweek, and Ad Age. I'm also inclined to read any David McCullough or Stanley Bing book.

First PR job
Junior AE at Hill & Knowlton. Starting salary was $11,000.

Proudest career achievement
Raising thousands of dollars every year for The Young Survival Coalition and Autism Society through Peppercom-sponsored charity events at The New York Comedy Club (where I also perform). Also, starting a $15 million strategic communications firm named after my late black lab, Pepper.

Most regrettable career moment?
Not becoming an entrepreneur earlier in life.

Best career advice you've ever given
Don't be afraid to fail, learn from every mistake, and never stop thirsting for knowledge.

Most distinct aspect of your personal office
A series of framed, hand-drawn sketches made by a Chagga tribesman that I purchased immediately after reaching the summit of Mount Kilimanjaro.

Person to call in a crisis
Ed Moed, my business partner of 16 years.

Mentor and why
Don Levin, my very first boss at H&K. He taught me the importance of patience and teaching. No matter how busy he was, he'd always find time to sit down with me and explain why my press release, pitch letter, or opinion needed work and how to improve it. I use those very same techniques with my young staffers.

Ideal job, if not in PR?
I'd be playing center field for the New York Mets (and, even at 57, likely doing at least as good a job as the incumbent).

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in