SAN FRANCISCO: Online analytics software maker Meltwater Group has purchased IceRocket, a real-time social search engine firm based in Dallas.
The deal is designed to increase Meltwater's Canadian footprint and challenge the market share of its competitors' products.
Meltwater will integrate Icerocket's content-aggregating technology into Meltwater Buzz, its engagement and social monitoring product. IceRocket's search technology will provide additional geographic and demographic data to Meltwater's pre-existing analytics platform.
Meltwater expects the purchase to bolster its suite of products and enable expansion into various global markets. IceRocket launched in 2004.
