NEW YORK: Four agencies are under review to help the United Nations Population Fund (UNFPA) bolster its global outreach strategies, following an RFP that was issued on June 25.
Proposals came in on July 11 and the UNFPA is still in the decision-making process. The organization is looking for an agency that can spread awareness about its work in more than 150 developing countries around the world.
According to Abubakar Dungus, information adviser and UNFPA spokesperson, the budget for the account will be nearly $400,000 and the contract will run through December 31, 2011.
“UNFPA is refining its strategy, focus, and vision. The objective of the new communications plan is to raise the visibility of the Population Fund at the global, regional, and country levels, and also to call attention to the fund's mandate,” Dungus explained.
The agency that wins the account will focus its efforts on women's rights, especially in developing countries and poor, rural areas that are not able to get government services. The UNFPA wants to improve equality for women worldwide, as well as lower the number of deaths related to childbirth. The communications strategy that is put in place will help get these messages out to the public.
The organization wants the selected agency to use an integrated communications approach, including work on social media, print, and other traditional channels.
“We will not leave any medium that has an audience we want to reach,” Dungus added.
In July, the UNFPA launched its 7 Billion Actions global campaign to raise awareness that the world population will reach 7 billion by October 31 this year. Edelman, which wrote the narrative for the campaign, is providing support for 7 Billion Actions.