APCO hires Goetz as SVP

WASHINGTON: APCO Worldwide has hired Christal Goetz as SVP and member of the leadership team for its online and creative practice.

WASHINGTON: APCO Worldwide recently hired Christal Goetz as SVP and member of the leadership team for its online and creative practice.

She will work to strengthen the offerings of APCO's online and creative practice, add a new dimension to its food and consumer products practice, and support large client assignments.

Goetz worked at New Media Strategies, a social media marketing firm, for the past nine years.

She built and led NMS' corporate practice, managing a team of more than 50 people, and served as the account lead for a number of high-profile clients, including PepsiCo, Nestle, and Chrysler.

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