VMS bolsters InSight platform

NEW YORK: VMS, an integrated media intelligence solutions provider, recently signed an agreement with Media Monitors to give its North American customers access to international content.

NEW YORK: VMS, an integrated media intelligence solutions provider, recently signed an agreement with Media Monitors to give its North American customers access to international content.

As a result of the partnership, VMS customers will be able to tap into Media Monitors' content from New Zealand, Australia, China, Singapore, Hong Kong, and Malaysia.

Media Monitors is a media intelligence provider in Asia.

The agreement bolsters VMS' global content offering, available through the VMS InSight platform, and will provide metrics across a single platform to boost brand perception monitoring.

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