NEW YORK: The Susan Magrino Agency was selected as AOR for paint and wallpaper company Farrow & Ball.
The agency took over the account on August 1, and will help the UK-based business bolster its consumer outreach in the US by developing strategic alliances and connecting with targeted media platforms.
At the end of June, Susan Magrino was named the US AOR for Virgin Atlantic Airways, following a competitive agency review process. The firm is focusing on media outreach and consumer programming for the airline, especially among key US destinations, such as New York, Los Angeles, San Francisco, Boston, Miami, and Washington, DC.
Other Susan Magrino clients include Le Cirque, Martha Stewart Living Omnimedia, and the Plaza Hotel.