VAN NUYS, CA: Easton Bell Sports, a sports equipment designer and developer, recently hired Laura Moore as SVP of corporate communications.
She will establish and lead the company's corporate communications function and help raise the profile of its flagship brands: Riddell, Easton, Bell, and Giro.
Moore began with Easton Bell Sports earlier this month and reports to Paul Harrington, the company's president and CEO. Her role will involve oversight of internal communications, public relations, public affairs, media relations, and crisis communications.
“She has strong knowledge and understanding of our business and brings deep consumer product experience," Harrington said.
Prior to joining Easton Bell Sports, Moore was VP of global communications for Kimberly-Clark Corporation.
Her other experience in the retail communications sector includes roles as SVP of communications and PR at RadioShack, and VP of corporate communications at Zale Corporation. She also worked as SVP of PR and internal communications at Regions Financial Corporation.