SAN FRANCISCO: Allison & Partners, an MDC Partners company, has hired Carlos de León as SVP of the agency's consumer practice.León will bring on board his experience in consumer marketing, technology, and sports and entertainment communications. He has handled work for major brands such as PepsiCo, AT&T, Diageo, Dell, Intel, Sony, and Cadbury Schwepps.
León joins from Ketchum, where he was VP of the firm's brand marketing group. He worked on a number of accounts there, including Eastman Kodak. León has also worked on the client side, managing global consumer and entertainment communications for Microsoft's interactive entertainment division for seven years.