NEW YORK: Beauty product brand Carol's Daughter has hired Olivia Scott-Perkins as CMO to help broaden the company's marketing efforts.
In her new role, Scott-Perkins, who has been in the advertising and marketing communications field for 16 years, will promote the brand's new product lines and increase consumer awareness among a wider demographic, specifically expanding it to women of all ethnicities.
She will also be in charge of media relations, social media and PR strategies, and product development. Prior to joining Carol's Daughter, Scott-Perkins worked at Leo Burnett, Translation, Ogilvy Action, Frankel, DDB, DraftFCB, Atlantic Records, iN DEMAND Television, Live Nation, VIBE Media Group, and Omerge Alliances.
She is also an adjunct professor at NYU and a member of Advertising Women of New York and Women in Communications.