How to win a PRWeek Award

A PRWeek Award is the most coveted accolade in the PR industry. Each year, more than 1,000 submissions come from agencies and in-house comms departments, all vying for top honors in 33 highly competitive categories. Among a sea of top-notch entries, it is often the slightest factor or two that separate the winners from the rest. With this in mind, a common question arises: How do I win a PRWeek Award? While no single answer exists, there are numerous pieces of advice that could help. And who better to get that counsel from than past judges and senior pros familiar with the process?

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A PRWeek Award is the most coveted accolade in the PR industry. Each year, more than 1,000 submissions come from agencies and in-house comms departments, all vying for top honors in 33 highly competitive categories. Among a sea of top-notch entries, it is often the slightest factor or two that separate the winners from the rest. With this in mind, a common question arises: How do I win a PRWeek Award? While no single answer exists, there are numerous pieces of advice that could help. And who better to get that counsel from than past judges and senior pros familiar with the process?

This webcast will look at issues such as:

  • Basic tips on making an entry stand out
  • A look at specific categories where it's a particular struggle to understand what separates the winner from the rest of the entries
  • The benefits of winning an award
  • Why the PRWeek Awards stand out from other industry accolades

Featured speakers
Gary Sheffer, 2012 PRWeek Awards judges chair and VP of corporate comms and public affairs, GE
MaryLee Sachs, former US chairman, Hill & Knowlton
Tita Freeman, VP of comms, National Retail Federation

Moderator
Gideon Fidelzeid, managing editor, PRWeek


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