Time to celebrate diversity best practice

The subject of diversity in PR agencies is one that has continuously been top of the agenda over the last few years, especially diversity at the senior levels of agencies.

The subject of diversity in PR agencies is one that has continuously been top of the agenda over the last few years, especially diversity at the senior levels of agencies.

Many words have been penned on the subject and, frankly, not a lot has changed.

There is still a dearth of diverse role models at the top of agencies, which means a lot of the progress at the more junior end of the spectrum is stymied as candidates become disillusioned and leave the industry or go somewhere more conducive to their advancement.

But there are still excellent initiatives across the sector designed to encourage diversity in agencies, and there are many people working tirelessly to improve the situation, often with little or no recognition.

That's why PRWeek is delighted to have teamed up with the Council of PR Firms to launch the inaugural Diversity Distinction in PR Awards 2011. It is hoped that this new set of awards, which are free to enter, will become an annual event in the PR calendar, until such time as they are no longer needed.

The categories award the Best Public Relations Firm Diversity Initiative, Best Community Initiative, and Diversity Champion. The first two categories are open to any agency in the US - the third category is also open to in-house teams and academia.

Entries must be submitted by October 17, and judging will take place at the end of that month. The winners will be profiled in a special feature in the December issue of PRWeek.

The awards represent a chance to celebrate excellence in the promotion of ethnic diversity in the PR sector and support and inspire PR pros from diverse backgrounds. We are proud to be a part of the awards and hope as many of you as possible will enter and make this inaugural year a great success.

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