SAN DIEGO: Following a competitive search, the Autism Research Institute (ARI) selected Fineman PR to handle public relations. Fineman will work to promote the organization's “autism is treatable” message through an array of media relations activities that target healthcare providers, parents of autistic children, and other individuals who provide care and support for people on the autism spectrum.
Media outreach will focus on promoting ARI and its biannual conferences; e-newsletters; the "autism global initiative," which is an ARI project that provides resources and support for autistic adults; and Edgeware Gallery, an ARI-run art gallery where proceeds benefit autism research.
ARI, founded in 1967, works to provide resources that will help support families, educators, and healthcare practitioners with research and information that can help prevent, diagnose, and treat autism. The organization has not worked with a PR agency in the past, but felt the time was right to bring on additional communications support. Fineman began to service the account in July.
“We wanted to solidify our message and do a better job of making clear what we are about, our message, and what we are trying to achieve,” said Jane Johnson, managing director at ARI.
She added that Fineman was selected after submitting the "most polished" proposal of the five agencies involved in the search.
In support of the "autism is treatable" message, the agency will work to educate the public about the autism spectrum in general, as well as the possible environmental, lifestyle, and dietary factors that may contribute to the development of autism and other disorders along the spectrum.
“It's an important message to get out,” explained Michael Fineman, president of Fineman PR. “They were looking to be sure their voice was being heard in terms of that position on autism.”
ARI declined to disclose the budget or terms of the account, but the agency noted that it has activities planned through at least April 2012.