NEW YORK: NM Incite on Monday launched Buzzmetrics Exchange, a social marketing platform that allows clients to engage in real-time with consumers who are talking about brands online.
The service enables users to integrate corporate social media profiles; manage online conversations; recognize and manage potential threats to brands; work to build brand loyalty and use filtering features to prioritize inbound messages and collaborate with team members.
The Buzzmetrics Exchange monitoring and engagement platform complements the agency's My BuzzMetrics dashboard, which provides clients with insight, analytics and benchmarks relating to social media.
The company developed the service in response to the growing trend of social media becoming a default communications vehicle for brands looking to directly engage with consumers and build loyalty.
NM Incite is a Nielsen McKinsey Company.