Primary Wave Music hires Watkins for in-house PR

NEW YORK: Primary Wave Music, a global music marketing and publishing company, has brought in Anne Watkins to lead its new in-house PR department.

NEW YORK: Primary Wave Music, a global music marketing and publishing company, has hired Anne Watkins to lead the music company's in-house PR department.

Watkins, a former account executive at Lizzie Grubman Public Relations, will be in charge of developing and launching strategic PR campaigns for clients, including Eric Benet and CeeLo Green. She will also plan events and connect with key media outlets.

Prior to joining Primary Wave Music, Watkins worked in the entertainment industry for six years at Lizzie Grubman, handling PR initiatives for celebrities such as rapper Plies and actor Billy Baldwin.

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