Marsh & McLennan reveals CSR approach, minus metrics

Marsh & McLennan Companies, a worldwide professional services firm that specializes in risk, strategy, and human capital, now says it considers itself a major player in the CSR space.

Marsh & McLennan Companies, a worldwide professional services firm that specializes in risk, strategy, and human capital, now says it considers itself a major player in the CSR space.

The announcement was made during a press briefing Tuesday morning that was concurrent with the release of the firm's first corporate citizenship report.

While the parent company maintained that it has been involved in CSR and diversity activities for several years through its four operating companies--Marsh, Guy Carpenter, Mercer, and Oliver Wyman--2010 saw a more aligned focus, according to Silvia Davi, head of corporate communications and VP of Marsh & McLennan.

Marsh & McLennan employs 52,000 people in 60 countries. Davi joined the company from NASDAQ OMX in April.

During the presser, the first of its kind for Marsh & McLennan, the firm shared its efforts and goals for its overall CSR activities. The event highlighted the corporation's support of non-profits such as American Red Cross, Out & Equal Workplace Advocates, and StreetWise Partners; sustainable business travel program; eco-friendly real estate footprint; new code of conduct for employees; and recruiting initiative focused on minority-owned firms, LGBT firms and women-owned search firms.

The report included very limited performance data for the initiatives that launched in 2010. However, Christine Salerno, head of CSR at Marsh & McLennan, said the team is currently working on a company-wide metric system to track activities. The system will roll out later this year.

"First of all, we want to put a stake in the ground that we are serious about sustainability, diversity and CSR," she said. "One of the things that we are looking to do and put in place is trying to quantify those numbers. We, especially in the CSR field, are not quantifying this. Success to us is getting that information, and making sure that we are telling the story that we are continuously moving forward, and that we're looking at this for the long term."

Marsh & McLennan recently launch a new brand campaign, called Partnering for Impact, to promote the united corporate governance mission. The effort includes a TV spot that will run in select markets and a website.

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