FRANKLIN, TN: Nissan Americas has appointed Vicki Smith as senior manager of corporate social responsibility, a new job title designed to reinforce the automaker's presence in the CSR space.
Smith, who joined the automotive company in 1986, will head up the company's philanthropic and community outreach activities. She will report to David Reuter, VP of corporate communications for Nissan Americas.
"The philanthropy work that had been happening all along is now folded into this CSR function, so that we are in alignment with what Nissan's doing globally, and establishing CSR heads in each of the regions," Smith said.
Throughout the last several years Nissan Americas' initiatives have been focused on safety, the environment, education, diversity and humanitarian relief efforts, Smith added..
"We do a lot of good things in the community, but I think we could do more to reinforce what we are already doing, and then to tell the whole story," she said. "I think a lot of things happen very quietly and independently, when really there is a cohesive story about our role in the communities that we operate. We could do more to tell that story better in reinforcing pride among our employees nationwide, and also to build trust among our customers, and all our stakeholders."A number of projects are in the pipeline, but Smith said it was too early to give further details on the efforts.
In addition to overseeing the CSR function, she has also been named executive director of the Nissan Foundation. In this capacity, she will report to Scott Becker, SVP of administration and finance at Nissan North America.
Most recently, Smith served as speechwriter for Nissan's global senior leadership team, which includes Carlos Ghosn, president and CEO.
Before Nissan, Smith worked at Dye, Van Mol, Lawrence & Ericson Public Relations.