NEW YORK: Sophos, a global information security solutions provider, has hired Affect to handle North American PR for its Naked Security blog.
The agency will deliver a media outreach program that leverages Naked Security insights to lead security-related media conversations.Sophos hired Affect for the account based on the agency's strong understanding of social media and technical concepts and its ability to translate technical information for a variety of audiences. The agency will work alongside Johnson King, Sophos' AOR in the UK and Affect's strategic partner.
Naked Security launched in November 2010. It features breaking news and commentary on a range of topics in the security space, ranging from malware and hacker issues to corporate data-breaches.